Approach
We managed the project end-to-end with a focus on theme architecture, UX/UI, and integrations, while continuously supporting the brand’s front-end development needs.
Theme Development & UX/UI
A new theme was developed from scratch — optimized for Jerf’s lifestyle aesthetic and product range.
Custom sections were added for storytelling, lookbooks, and product highlights, ensuring flexibility for future updates.
Integration & Optimization
All collection and API connections were audited, fixed, and rebuilt to ensure seamless data flow between Shopify and external systems.
Performance improvements were implemented to reduce load times and eliminate structural bugs.
Ongoing Front-End Support
We continue to collaborate with Jerf’s team, designing and developing new landing pages, seasonal collection layouts, and campaign structures.
Outcome
Jerf now operates on a fully re-engineered Shopify store that supports its growing catalog, improves navigation, and delivers a consistent shopping experience across all devices.
The new setup increased content flexibility and reduced maintenance workload — allowing the brand to launch campaigns and new collections faster.
Key Deliverables
Custom-built Shopify theme
Full UX/UI redesign
Optimized collection structure and filters
Integration repair and rebuild (ERP, logistics, analytics)
Continuous front-end development support
Improved site speed and stability
Flexible CMS for content and campaign management
