Approach
The project was developed end-to-end, covering theme design, UX/UI, content production, SEO, performance optimization, and system integrations.
Theme & UX/UI
A fully customized Shopify theme was designed to meet the demands of a large product catalog and fast-paced tech category.
Content & Visual Production
Our design team created all banners, campaign visuals, and on-site content tailored to Reeder’s brand language.
Integrations
We implemented logistics center connections, banking POS integrations, installment credit systems, payment gateways, and courier services — ensuring full operational automation.
Performance & QA
The site was optimized for speed and stability, maintaining smooth performance even under heavy traffic.
Localized Adaptations
In Türkiye, mobile phones cannot be sold with installment payments, while other product groups can.
We developed a custom logic at the checkout level that dynamically differentiates between installment-eligible and non-eligible products — one of the first examples of its kind on Shopify.
Outcome
Reeder now operates on a modern, secure, and scalable Shopify infrastructure that supports both its core electronics business and new product lines — including the brand’s first locally manufactured electric vehicle.
Key Deliverables
Custom-developed Shopify theme
Complete UX/UI and content design
Banking POS and credit system integrations
Shipping and logistics automations
Dynamic installment / non-installment checkout logic
Performance optimization and QA
Scalable infrastructure for new product categories
