Sportime is one of the key retail brands under Ünal Group, a major player in Turkey’s sneaker and sportswear retail ecosystem.
The group’s flagship brand, Sneaks Up, operates a highly developed omnichannel retail model, combining physical stores, online commerce, and marketplace sales at scale.
Within this structure, Sportime required more than a standard e-commerce website.
The goal was to build a fully integrated retail infrastructure where stores, online sales, and marketplaces operate as a single, cohesive system.
Digimaps led this transformation end-to-end.
Our Approach
Store Integration & Custom Integrator
For Sportime, we deployed our in-house custom integrator, acting as the operational bridge between Shopify and physical stores.
Automatic order routing from online channels to stores
Store-based fulfillment scenarios
Centralized management of cancellations, returns, and exchanges
Real-time stock synchronization across stores, online, and marketplaces
This setup allows Sportime’s stores to function not only as sales points, but as active fulfillment hubs.
Marketplace Integrations
Sportime’s marketplace operations were fully integrated into the same omnichannel architecture.
Centralized marketplace order management
Stock and price consistency across all channels
Reduced manual operations for retail teams
Reliable reporting and performance monitoring
Multiple sales channels, one operational control layer.
Theme, UX/UI & Front-End Development
Shopify Plus–ready, scalable theme architecture
Fast, clear, conversion-focused UX tailored to sneaker & sports retail
Mobile-first design approach
High performance and stability under heavy traffic
Design decisions were made in alignment with the retail experience standards of the Sneaks Up ecosystem.
Back-End & E-Commerce Consulting
Digimaps acted not only as a development partner, but as an e-commerce and retail technology consultant throughout the project.
Shopify Plus architecture planning
OMS and integration design
Operational risk reduction
Long-term scalability and growth scenarios
The Result
The final outcome for Sportime is:
A true omnichannel retail infrastructure aligned with the scale of Ünal Group and Sneaks Up
Centralized management of store, online, and marketplace sales
Reduced operational complexity with a scalable, future-proof system
An e-commerce foundation built for long-term retail growth
Digimaps’ Role
In this project, Digimaps delivered:
Custom integrator & store integration
Marketplace integrations
Front-end & back-end development
Shopify Plus consulting
End-to-end e-commerce strategy
