Custom Integration Infrastructure
Instead of using off-the-shelf integration tools, KristalKutu.com operates on Digimaps’ own custom integration system, developed specifically to meet the brand’s operational needs.
Fully integrated with all Swarovski stores in Türkiye:
Automatic order routing to physical stores
Real-time stock synchronization across all locations
Centralized product, pricing, and campaign management
Streamlined fulfillment and store-based dispatch processes
This structure allows KristalKutu.com to function not only as an e-commerce website, but as a fully connected omnichannel sales platform.
Theme & Front-End Customization
The Shopify theme used for KristalKutu.com was not treated as a ready-made template. It was customized by Digimaps to align with Swarovski’s luxury brand language and product presentation standards.
Key focus areas included:
A clean, premium user interface reflecting the brand’s identity
Optimized product detail pages tailored for crystal and jewelry collections
Seamless mobile and desktop user experience
Flexible homepage and collection layouts for campaigns and seasonal showcases
As a result, the theme evolved into a front-end structure that actively supports both brand perception and conversion performance.
A Scalable and Sustainable Digital Platform
With its customized theme, proprietary integration infrastructure, and Shopify’s flexible ecosystem, KristalKutu.com now benefits from a scalable, manageable, and future-proof digital commerce setup — supporting both online growth and in-store operations under a single unified system.
