Approach
The project included complete theme development, UX/UI design, content optimization, SEO, performance testing, and integration setup.
Theme & UX/UI
A fully customized Shopify theme was designed to reflect the visual sophistication of the luxury brands Nokta Optik represents.
Collection layouts and product pages were restructured to focus on conversion and visual clarity.
Content & SEO
Brand-based collections, category hierarchies, and product metadata were optimized for search visibility and relevance.
Speed, accessibility, and on-page performance were improved through iterative QA testing.
Integrations & Infrastructure
Payment gateways, logistics providers, and marketplace connections were reconfigured for accuracy and automation.
The ERP integration roadmap was established using Digimaps’ custom connector solution, enabling centralized data and inventory management.
Outcome
Nokta Optik now operates on a high-performing Shopify store that unifies online and offline sales channels under a single ecosystem.
The system delivers improved speed, consistency, and scalability — setting the foundation for a seamless omnichannel experience.
Key Deliverables
Custom-designed Shopify theme for luxury brand positioning
Complete UX/UI redesign and optimization
SEO and content structure enhancements
Marketplace, logistics, and payment integrations
ERP connectivity via Digimaps’ integrator solution
Performance optimization and QA
Continuous strategic and technical support
