Tria Mulier - Scaling a Home Textile Brand to the U.S. Market

Tria Mulier - Scaling a Home Textile Brand to the U.S. Market

Tria Mulier is a premium Turkish brand offering blankets, peshtemals, and bath linens made from organic cotton muslin fabrics.
With a commitment to sustainability and quality craftsmanship, the brand expanded into the U.S. market, managing all logistics, payments, and fulfillment from the region through Shopify.

Challenge

This project marked Tria Mulier’s first major international e-commerce launch.
All operations — including product catalog, pricing, invoicing, fulfillment, and logistics — had to function seamlessly from a U.S.-based system.
The goal was to build a cross-border Shopify infrastructure that integrates Shopify Payments, tax, and invoicing systems, ensuring both scalability and compliance for global operations.

Client

Tria Mulier

Tria Mulier

Platform

Shopify

Shopify

Industry:

Home Textiles & Organic Muslin Goods

Home Textiles & Organic Muslin Goods

Approach

Digimaps led the project end-to-end, covering theme development, UX/UI design, content & SEO, payments, logistics integrations, and performance optimization.

Theme & UX/UI
We created a minimalist and elegant Shopify theme that visually reflects Tria Mulier’s soft textures and natural materials.

Content & SEO
Collection structures, metadata, and page content were reorganized for international SEO performance, targeting the U.S. market and English-language search.

Payments & Invoicing
Shopify Payments was activated with a custom setup for U.S. tax and invoicing requirements.
The system was also configured to support multi-currency and cross-border transactions — providing the flexibility to expand into other regions with minimal effort.

Integrations & Logistics
We integrated U.S.-based fulfillment centers, shipping providers, and tax services to ensure full automation from checkout to delivery.

Performance & QA
Speed, reliability, and usability were tested across multiple devices and regions to guarantee a smooth customer experience.

Outcome

Tria Mulier now operates a Shopify Payments–enabled, U.S.-focused Shopify store that unifies catalog, order, and fulfillment management in one streamlined system.
The brand’s digital infrastructure now supports faster operations, better performance, and the flexibility to scale globally using the same technical backbone.

Key Deliverables

  • Custom Shopify theme aligned with the organic textile brand identity

  • UX/UI design optimized for lifestyle and home shoppers

  • Shopify Payments setup and invoicing configuration

  • Tax, shipping, and logistics integrations for the U.S. market

  • Fulfillment automation and cross-border scalability

  • Performance optimization and QA

  • Post-launch support and global expansion guidance